It's not every day you see iconic Hot Wheels racers competing all over the side of a building, but thanks to the brand's partnership with Amsterdam ad firm Muse Digital, the prospect has become a lot more real. Muse recently created a 3D commercial that was projected onto the side of the historic Sydney Customs House. While a bit cheesy in theme, the effects are done so well, the building appears to crumble apart as that good ol' orange track we all used to collect miles of, interweaves through the rubble.
We're looking forward to see what else the tiny toy maker has up its sleeve—apparantly Hot Wheels guap is not two dimensional!
[Youtube via MotorworldHype]
