If you happened to be strolling through Zurich's busy train station this past February, you might have gotten quite the eyeful of automotive marketing gone wild. To promote its new S60, Volvo parked its midsize luxury whip in front of a blank, white wall and invited ten graffiti artists to go to work all while a stop-motion camera, set at 10 second intervals, snapped away. Check the whole process here and prepare to be wowed. We're not going to say "don't try this at home", but please, really think about it.

[via Luxist