While other brands are busy aligning with individual designers, Mercedes-Benz is backing a movement. So what if there’s nothing tangible here? No, MB is not the Master of Ceremonies for New York Fashion Week as a whole, but due to keen marketing and brand alignment, most people think they are. Think about how many times, from a taxi ride to watching Project Runway (with your girl, right?), you hear the phrase “Mercedes-Benz Fashion Week.” Who else could do it better? MB, FTW.