When not dressed in STI wares, the current Impreza may be one of the most awkwardly designed cars on the market. Made to appeal to the mass-market, it's both bland and, at certain angles, ridiculous. This Design Concept looks to change all that with a much more princely look. The tried-and-true Subaru grill is still intact, as are the large wheel arches. But that's about it. In exchange for vanilla curves and odd angles, we get sumptuous, modern-looking swoops which, according to Subaru, were crafted by hours and hours of wind-tunnel testing for better aerodynamics.