Population: 1.6 million
Previous hosting: None
World Cup best: Never qualified
Number of proposed stadia/Biggest stadium: 11/Doha Khalifa prov. (70,000)
Celeb figureheads: Zinedine Zidane

Complex says: Money is no object for the Qatari bid that could see the World Cup go to the Middle East for the first time. They have splashed the cash on celebrity endorsement from notables ranging from Zinedine Zidane to Sir Alex Ferguson to Pep Guardiola. Additionally, they are investigating the plausibility of installing air-conditioning systems within stadia to reduce the temperature at pitch level to combat the searing heat. If FIFA go purely for legacy, Qatar will win, but the tiny nature of the country and short distances between grounds is a concern.
Odds: 4/6