Population: Holland: 6 million; Belgium: 11 million
Previous hosting: None
World Cup best: Holland: Runner-up (‘74, ‘78, 2010); Belgium: Fourth, 1986
Number of proposed stadia/Biggest stadium: Holland: 7; Belgium: 7/Brussels prov. (80,000)
Celeb figureheads: Ruud Gullit and Johan Cruyff

Complex says: The outsider and another with the cohost tag against it. However, the two proved in Euro 2000 that a joint effort could work, and with a more even split of stadia and the small distances between the host cities, it looks a more balanced joint bid than Spain/Portugal. It’s selling itself as the environmental option, but doesn’t necessarily hold enough sway to tempt the powers that be into voting for them.
Odds: 33/1