While many teams in the SEC remained segregated throughout the '60s, Alabama vs. USC on September 12, 1970 changed all that forever. The all-white Crimson Tide team led by Paul "Bear" Bryant took a 42-21 thrashing from a fully integrated USC team whose six touchdowns that day were scored by black players. This game led to the Alabama and many other teams in the South to integrate their college football teams, and fostered a popular saying in the coaching fraternity: "If you can't beat 'em, stop being a racist asshole."

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