While Jigga isn't the biggest sneakerhead, he isn't without credentials in the scene. His Reebok sneakers were hugely popular for a moment, breaking sales records upon their release. They also reframed how brands looked at partnerships with rappers. Jay-Z has a handful of Nikes, too, the most available among them being the Roc-A-Fella Air Force 1, a shoe that went from unattainable grail to retro release in 2017.