A Complete Timeline of Travis Scott's Sneaker Endorsements

To celebrate Cactus Jack’s birthday, here’s a complete timeline of Travis Scott’s shoe campaigns, sneaker collaborations, endorsements, and more.

Travis Scott Sneaker History
Complex Original

Image via Complex Original

Travis Scott Sneaker History

Ever since Travis Scott began collaborating on footwear, his name has found its way onto a number of lists, from the industry’s top collaborators, to a number of sneaker of the year features. Everywhere you look, Travis’ name is predominantly featured in the world of sneakers. There is not a whole lot more that we can say about him to explain that he sits atop the footwear influencer pantheon on his own. For the better part of three years now, Travis has been working with Nike and the Jordan Brand to pump out collaboration after collaboration, each one selling out quicker than the last. Beyond that, the platinum rapper has had a steady hand in the resurgence of one of the industry’s most hyped sneakers at the moment—the Nike Dunk. 

But for Travis’ birthday this year, we got together to not only examine Travis’ time on top, but to take a look at where it all started for him in the world of sneakers: back when he was starring in Reebok campaigns for the 30th anniversary of the Classic Leather, and back when he was helping James Harden roll out his first signature sneaker. It was clear that brands pegged Travis as a key player in this whole thing early on, but no one could have predicted where he is right now. 

With a ton of Nike collabs behind him, Travis looks to a future that includes a second Jordan 6 that dropped today, two Air Jordan 1s designed in collaboration with Hiroshi Fujiwara’s Fragment Design, and a rumored five-pack of Nike Air Max 1s that the brand teased on Air Max Day. To celebrate Cactus Jack’s birthday, check out his comprehensive sneaker timeline below. — Ben Felderstein

Signs Endorsement Deal With Reebok

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When: June 2013

Nowadays, it might seem farfetched to picture Travis repping anything besides the Swoosh or the Jumpman, but the Houston rapper was actually a Bok Boy early on in his career. Back in 2013, Travis was just beginning to bubble following placement on XXL’s 2013 Freshman list and the release of his debut mixtape, Owl Pharaoh, which included standout tracks like “Quintana” and “Upper Echelon.” Reebok signed the up-and-coming rapper to an endorsement deal that would carry over into 2014. Around this time, Travis could be seen rocking plenty of models from the Reebok archives like the Instapump Fury and Ventilator. He even appeared in a campaign to celebrate the 30th anniversary of the Classic Leather wearing a Stash collab. His time repping Reebok was immortalized in song. On the Days Before Rodeo cut “Zombies,” he raps, “You know Reebok keep La feet hot, they be shipping package/GL 600 or the Palace that collab with Classics.” Even though he botched the GL 6000 shoutout, it’s clear that Travis was a fan of Vector footwear. Too bad they couldn’t keep him around. A Travis Scott x Reebok Question could have come to fruition. — Mike DeStefano

Appears in NikeLab's 'Summer of Sport' Campaign

Travis Scott NikeLab 'Summer of Sport'

Performs at Adidas Harden Vol. 1 Release Party

Travis Scott James Harden

Releases Collaboration With Helmut Lang

Travis Scott x Helmut Lang Sneakers

Appears in Nike VaporMax Campaign

Travis Scott VaporMax 1

Jordan Trunner PE Surfaces

Travis Scott x Jordan Trunner LX

Releases First Nike Collab at ComplexCon

nike af100 travis

Releases 'Way Back' Video Starring James Harden

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When: December 2017

By December 2017, Travis already had a Nike collab under his belt and looked to be firmly positioned with the brand, which made the official video for Birds in the Trap Sing McKnight song “Way Back” a bit confusing. The video pretty much boiled down to being a commercial for the Adidas Harden Vol. 1 with closeup shots of the sneaker sprinkled throughout and James Harden being a main fixture. Travis can be seen wearing Jeremy Scott x Adidas flame slides in the video, too. Travis is a huge Rockets fan and his friendship with Harden has been well-documented, so the video certainly makes sense in that regard. But the timing of it felt a bit odd considering just a month prior Travis had kicked off his ongoing Nike partnership. — Mike DeStefano

'Cactus Jack' Air Jordan 4 Releases

Travis Scott x Air Jordan 4 IV Oilers Release Date 308497 406 Main

Second Air Force 1 Collab Releases

Travis Scott x Nike Air Force 1 Low 'Sail' AQ4211 101 (Pair)

Air Jordan 33 Collab Releases

Travis Scott x Air Jordan 33 NRG 'Army Olive/Black Ale Brown Sail' CD5695 300 (Pair)

Air Jordan 1 Collab Releases

Travis Scott x Air Jordan 1 Brown Release Date CD4487 100 Pair

Air Jordan 1 Low Collab Releases

Travis Scott x Air Jordan 1 Low

Air Jordan 6 Collab Releases With Campaign Starring Randy Moss

Travis Scott x Air Jordan 6 Randy Moss

Third Air Force 1 Collab Releases

Travis Scott x Nike Air Force 1 'Cactus Jack’

Debuts the Dior x Air Jordan 1, Later Appears in Official Campaign

Travis Scott Dior Air Jordan 1

Nike SB Dunk Low Collab Releases

Travis Scott x Nike SB Dunk Low

'Cactus Trails' Air Max 270 Releases With Campaign Starring WWE Legend Mick Foley

Travis Scott x Nike Air Max 270 'Cactus Trails' Mick Foley

'PlayStation' Nike Dunk Lows Are Raffled Off

Travis Scott PlayStation x Nike Dunk Close

Second Air Jordan 6 Collab Releases With Campaign Starring 'Rip' Hamilton

Rip Hamilton Travis Scott x Air Jordan 6