When: December 2017

By December 2017, Travis already had a Nike collab under his belt and looked to be firmly positioned with the brand, which made the official video for Birds in the Trap Sing McKnight song “Way Back” a bit confusing. The video pretty much boiled down to being a commercial for the Adidas Harden Vol. 1 with closeup shots of the sneaker sprinkled throughout and James Harden being a main fixture. Travis can be seen wearing Jeremy Scott x Adidas flame slides in the video, too. Travis is a huge Rockets fan and his friendship with Harden has been well-documented, so the video certainly makes sense in that regard. But the timing of it felt a bit odd considering just a month prior Travis had kicked off his ongoing Nike partnership. — Mike DeStefano