When the author of the Bloomberg Businessweek story discovered that Joe’s mother was a Nike exec, he reached out to the company for comment. A spokesperson told him that Ann disclosed relevant information about West Coast Streetwear in 2018 and that “there was no violation of company policy, privileged information or conflicts of interest.” In an internal Nike meeting held in the wake of Ann’s resignation, Nike’s president of consumer and marketplace and former manager Heidi O’Neill said that the inquiry from Bloomberg Businessweek set off an internal review of the connection between Ann and her son’s business. O’Neill, who was Ann’s manager in her most recent role, said on the call that the company did not find that she’d explicitly violated any policies. But, O’Neill said, Nike leadership believes she demonstrated poor judgment in her handling of the situation and failure to continue to share updates about Joe’s burgeoning business.