Release Date: Feb. 13, 2015
Retail Price: $225

Drake first showcased the OVO x Air Jordan 10 Retro 'Black' pair at a "Drake Night" event during a Toronto Raptors game in 2014. It was the perfect way to display a pretty eye-catching pair, which featured a tumbled black leather upper with stingray leather overlays, gold accents, and translucent soles. The Drake Effect rendered the Jordan 10, normally considered one of the least liked retro models, suddenly likable.  

Jordan Brand pulled off a bit of marketing synergy by dropping a short video lookbook featuring the shoe, accompanying apparel and "Jumpman," Drake and Future's ubiquitous hit song from What a Time to Be Alive, as the backing track. It was certainly a good way to squeeze the most out of partnership for both parties.