At one point or another, sneaker collectors always ask themselves, “What’s going to be my next pick-up?” Choosing the next sneaker to add to your collection isn’t hard at all—it’s actually securing a pair that can sometimes prove to be difficult. Whether it's the latest pair of Yeezys that slipped away from you on release date or a pair of O.G. Air Jordans that dropped when you were a kid, resellers can play a crucial role in finding what you’re after.
While reselling is often looked down upon in the sneaker community, it’s a necessary part of the game. Sneakerheads will say, “Resellers are killing the sneaker game,” or “Let the people who actually want the sneakers buy them,” but let’s be honest—we’ve all either sold a pair of kicks for a nice come up or wanted a pair so bad that shelling out extra cash wasn’t an issue.
Being a reseller goes far beyond the people who will camp out 12 hours for the latest Js, only to make a $50 profit. That’s less than minimum wage. They’re often just like the rest of us: True enthusiasts—except they’ve turned their love of sneakers into legitimate businesses. These are The 12 Best Sneaker Reseller Sites. —Amir Ismael
It’s hard to talk about sneaker resellers without Flight Club. Started in New York City in 2005, the shop, which runs on consignment, is the name brand of aftermarket footwear retailers, with nearly every Air Jordan, Yeezy, or hard-to-find collaboration shrink-wrapped on its walls. But Flight Club isn’t just confined to the Big Apple. The retailer also has a locations in Los Angeles and recently opened a pop-up spot in Miami. The shop has had its pop-cultural moments too, featured in the HBO series How to Make It in America and enjoying its status as a regular setting for Complex’s Sneaker Shopping series hosted by Joe La Puma. Flight Club has also become a tourist destination for anyone who visits New York. It’s simply the place to go if anyone wants to find the sneakers they missed out on recently or 10 years ago. —Matt Welty
Stadium Goods is a little over three years old, and the consignment shop and online marketplace has quickly become one of the biggest names not only in New York City but across the global in the sneaker resale game. They’re best known for their physical location in NYC, but Stadium Goods has also acquired funding capital from LVMH, partnered with Nike, Nordstrom, and Alibaba, and continues to grow its rep in an increasingly competitive market. While Flight Club might be the O.G. in the game, Stadium Goods is steadily making New York City it a two-dog race.—Matt Welty
Opening just one year after Flight Club's L.A. location in December of 2006, Rif is an O.G. in the resell game. The consignment-based store is owned by Jeff Malabanan and Ed Mateo and boasts three physical locations throughout California—two in Los Angeles, and another in San Francisco. Rif is known for catering to a who’s who of celebrity clientele, but also takes time to look out for those who are less fortunate by frequently hooking the area’s homeless up with footwear and apparel. With over ten years of experience to its name, Rif has made its name as a trusted brand for authentic sneakers. You can browse Rif’s deep sneaker inventory online, but also be sure to also visit the store for hard-to-find streetwear from the likes of Supreme, Bape, WTAPS, and more. —Riley Jones
Long before Sole Supremacy co-founder Derek Lew turned reselling sneakers into a business, he was just like any other collector. But after losing his job in 2007, he started selling off his personal collection on Craigslist and Ebay as a source of income. This would eventually lead to Lew and a friend opening the doors to Sole Supremacy in the Bay Area in 2010.
In the years since, the company has established a major name for itself in the sneaker community. Sole Supremacy topped sneaker data site Campless’ (now StockX) list of the top 25 Ebay sellers, bringing in $2.71 million in sales in 2014. In addition to Ebay, Sole Supremacy has a full-fledged online store and an in-store operation where shoppers go to buy, trade and consign sneakers. Customers can also take advantage of Sole Supremacy’s quick cash option and sell sneakers—from single pairs to entire collections—for money on the spot. Its inventory offers everything from general release Air Jordans to limited sneakers from brands like Nike and Adidas, all competitively priced, and it’s even open to matching or beating prices from other shops. Since opening in 2010, the company has long outgrown its original space, moving twice to accommodate the growing operation. In addition to its retail store, it’s also expanded into Sole Steals, a subscription-based site that offers sneakers up to 40% off market value, and Sole Restorer, a sneaker restoration service. —John Marcelo
Project Blitz was founded in 2012 by Andre Ljustina, but the man with the $2 million dollar collection has been reselling sneakers for much longer than four years. Widely known in the sneaker community as Croatianstyle, Ljustina started reselling in 1999 to afford a personal collection of the Air Jordan IVs that were newly re-released at the time. As he continued to resell sneakers and his personal collection grew, Ljustina solidified himself as a reputable seller with an extremely successful Ebay store–the feedback section, with more than 21,000 positive comments, speaks for itself. Project Blitz lives online, too, and is a continuation of Ljustina’s success as a reseller. Unlike other shops and sites that sell products on consignment for others, Project Blitz’s huge inventory of sneakers and streetwear apparel is already on-hand and in stock. —Amir Ismael
Index is a consignment shop right in the heart of sneaker country: Portland, Oregon. Owners Terrance Ricketts and Mike Nguyen grew up together—they even worked their first jobs together—and eventually began selling sneakers on Ebay around 2005. Years later, in 2012, they decided to open up their own store in downtown Portland, and they’ve been holding down the Northwest and beyond with rare shoes ever since. Index specializes in consignment, and even allows out-of-area customers to consign their shoes. It also buys and sells pre-owned sneakers. Its site features a ton of Nike and Jordan product, along with a deep stock of Adidas and a smaller selection of Asics, New Balance, and Reebok. —Riley Jones
You might not know the name Yuanrun Zheng, but you should be familiar with his site by now. Zheng, who goes by Z, is a pioneer of the self-made sneaker hustle. He fell in love with sneakers right around the time he moved to the States in 2004 and discovered the Nike Shox line. By the time the “Cool Grey” Air Jordan XI retro arrived in 2010, he experienced the light-bulb moment that birthed many resellers, when he realized he could pay for his personal pair by selling a few extras. Before long, Z’s Ebay was doing numbers, but the site’s increasing fees led him to open 23Penny in 2011. The biggest thing that sets 23Penny apart from the rest is its reasonable prices, which are more affordable than some of the bigger name resellers. Be sure to check out his other sites FamPrice, AreaGS, Vault1418, Size11Only, and Size13Only, too. —Riley Jones
The Collection Miami
Miami is known for its luxurious lifestyle offerings, from its beaches to nightlife, so it’s no surprise that a lot of sneaker boutiques chose to set up shop there. With plenty of competition to go around, The Collection Miami still manages to stick out from the crowd. Taking your business there gives you more than just access to hard-to-find releases, you can also get your hands on unreleased samples and PEs. Even if you’re not lucky enough to be enjoying the weather in Miami, you can still see its full stocklist online, which is updated daily. That means an NBA PE could arrive today, and be shipped to you tomorrow. This is also a great place to sell your sneakers, too. Its 90/10 consignment split is better than a lot of competitors, allowing you to get the most cash for your kicks. —Marco Negrete
The Sneaker Don
Business is boomin’ for Benjamin Kapelushnik, who's made a name for himself as Benjamin Kickz, and it’s not just because he’s DJ Khaled’s sneakers plug. Although the rap mogul/Snapchat connoisseur/motivational speaker’s cosign was instrumental in his rise to popularity on social media, Benjamin Kickz first got into reselling sneakers as a kid to support his own love for kicks. In addition to becoming one of the go-to plugs for celebrities and athletes, the teenaged reseller runs The Sneaker Don, an online consignment shop with a massive inventory of rare sneakers—all in deadstock condition. Since beginning to resell sneakers, Benjamin Kickz estimated his earnings at around a cool $1 million by age 16. —Amir Ismael
The Holy Grail
Looking for the perfect place to find your “grail?" Look no further than L.A.’s Holy Grail. It’s referred to as a “sneaker temple,” and one trip there will make you a believer. There’s probably not a pair on your grail list that they don’t have, whether you’re just the common sneakerhead, or one of their celebrity customers. Like a lot of consignment shops, they’ll gladly take heat off your hands, too, whether it’s a rare pair you’re looking to cash out on, or your entire collection. That’s right: If you show up with a UHaul full of heat, you could leave with a down payment for your next house. Even if you don’t call Southern California home, you can get your grail pair from there, because they’ll ship anywhere in the world. —Marco Negrete
Self-named "The Stock Market for Things," the "X" in "StockX" can be a placeholder for a variety of different products that get resold on the site. Mostly used for sneakers and streetwear, the Detroit-based project has slowly become one of the most reliable authenticators in the aftermarket game. By using an ask/bid system, the service pivots on the anonymity of the seller and buyer with the lynchpin being the middleman, StockX. It acts as a host for the transaction, authenticating the product after sale and then releasing the 100% guaranteed authentic sneaker or piece of streetwear to the buyer. Since its conception in 2015 by co-founder and CEO, Josh Luber, the former creator of popular sneaker service Campless, StockX has been the natural evolution and replacement of his former project. It’s gained some serious notoriety in just a few short years as a certified platform for reselling and copping limited product. The only catch is that they deal exclusively with deadstock items, so take your "9/10" sneakers somewhere else. —Michael Conway
While it's debatable which sneaker reselling service is the "Greatest of All Time," the Goat app certainly makes a strong case. Specializing in sneakers that vary from deadstock to used without a box, and even to defective products, the platform has certainly opened up all avenues of the sneaker reselling game. Based mostly on its application, the process acts as a third party service that authenticates sneakers for a fee before sending them to the buyer. In order to create an account, Goat vets you through a confirmation process before naming you an authorized seller. They also recommend including additional images of the sneaker and box condition when creating a "For sale" post. One advantage to using Goat is when you successfully sell a sneaker, it gives you the option to cash out or bank the earned money for another pair of sneakers on the platform. —Michael Conway