Over the course of the past year, New Balance has been experiencing a resurgence. While the Boston-based footwear brand has always had a loyal following supporting its various runners, lifestyle collaborations throughout 2020 with popular designers like Joe Freshgoods, Casablanca, and JJJJound have injected new life into the brand. The same people who once scoffed at owning a New Balance sneaker are now eagerly trying to secure pairs for their rotation.
One of the collaborators who has been at the forefront of New Balance’s surge is New York City’s Aimé Leon Dore. Since releasing its first duo of 997s in September 2019, the brand has cranked out five other projects with New Balance that have all been met with fanfare. One of them even resulted in the NYPD shutting down the in-store lineup to control the commotion on Mulberry Street. Whether ALD is putting its touch on favorites like the 997 or digging up forgotten models from the ‘80s like the 550, the brand’s contributions have certainly helped consumers view NB in a new light. The brand has taken notice, too. ALD founder Teddy Santis will be taking over as the creative director of its Made in USA business at the top of 2022, a sign that whatever he is doing is working.
Fresh off of the latest project between the two parties earlier this month, we decided to take a look at the evolution of the ALD x NB partnership. The detailed rundown appears below.—Mike DeStefano