The adidas Ultraboost 20 is truly out of this world
Since its debut in 2013, adidas’ Boost technology has redefined athletic footwear for avid runners and casual consumers alike. Each year the brand continues to evolve its star product, and 2020 is no different except this time the design of the latest model is inspired by the cosmos itself.
As part of their multi-year partnership with the International Space Station [ISS] U.S. National Laboratory, adidas developed a truly out-of-this-world shoe, the Ultraboost 20 [UB20]. In addition to an iridescent midsole in a striking space-blue, the UB20 features an all-new Primeknit+ pattern on the upper that’s constructed from Tailored Fiber Placement [TFP]. The material is typically used in aerospace engineering for precise support on seat belts and helicopter rotor blades, but adidas has been using the technology in their Ultraboost products to enhance performance through lock-down and flexibility with enhanced breathability. Another standout detail on the UB20 is the ISS National Lab logo on the shoe’s tongue and insoles, along with a “Boost in Space” tagline.
The partnership between ISS and adidas isn’t about just making cool shoes. The brands joined forces in an effort to explore the boundaries of product innovation, human performance, and sustainability. As part of the deal adidas will become the first footwear brand to be tested in the extreme conditions of space with the goal of enhancing future design and engineering for athletes both on and off Earth. With that in mind, we got our hands on a few pairs of the UB20 ($180) and took them off world for a gravity-defying photoshoot that truly rocked.