It might be the slogan of a recent adidas campaign, but "all in" is how Nike was able to secure Michael Jordan as the face of its brand. But what exactly did Nike do to secure the young star from the University of North Carolina?
In the second chapter of ESPN's latest 30 for 30 series, "Sole Man," the story about Sonny Vaccaro and his history and impact on the sneaker industry, this episode sheds light on Vaccaro's role in getting Michael Jordan signed to Nike and how the Air Jordan empire started. In addition to Vaccaro sharing his his story, the episode also features commentary from former Nike Creative Director, Peter Moore, as he touches upon how he went about designing the Air Jordan I
For fans of sneaker history and especially hardcore Jordan 'heads, this chapter of "Sole Man" is a must-watch. Peep the entire episode in the video below.
[via Grantland]
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It might be the slogan of a recent adidas campaign, but "all in" is how Nike was able to secure Michael Jordan as the face of its brand. But what exactly did Nike do to secure the young star from the University of North Carolina?
In the second chapter of ESPN's latest 30 for 30 series, "Sole Man," the story about Sonny Vaccaro and his history and impact on the sneaker industry, this episode sheds light on Vaccaro's role in getting Michael Jordan signed to Nike and how the Air Jordan empire started. In addition to Vaccaro sharing his his story, the episode also features commentary from former Nike Creative Director, Peter Moore, as he touches upon how he went about designing the Air Jordan I
For fans of sneaker history and especially hardcore Jordan 'heads, this chapter of "Sole Man" is a must-watch. Peep the entire episode in the video below.
[via Grantland]