A Sneaker Store Owner Was Murdered Outside His Own Shop

R.I.P. Mally.

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Tragedy has struck the sneaker community once again.

In a report from PIX11, 21-year old Jamal "Mally" Gaines, co-owner of consignment shop East Coast Sneaker Boutique in Rahway, New Jersey, was murdered on Friday night shortly after the store's closing. Gaines, known as cali_kickz on Instagram, was a beloved member of the community who also worked with at-risk teens. An investigation is currently under way with officials actively searching for the suspect and motive.

East Coast Boutique SoleyGhost took to Instagram to share a heart felt goodbye to his friend saying, "My partner, my right hand man, my young king, my brother, my family I LOVE YOU Mally! I tried writing this 50x from yesterday to today. But the more think about it no words can express what you meant to me, those around you & the sneaker community. My HERO #RestInParadise i will make sure your legacy lives on!"


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