Nike has officially launched its version of the Apple Watch and the sneaker brand is marking the release with a temporary pop-up space in New York City. Nike's revamped Nike+ Clubhouse, which also hosted the debut of auto-lacing Nike Mag, has been remade into a space devoted to the brand's latest digital offering.
On theme with the product, the front of the space has a giant digital LED screen with promo for the Nike+ running tool running on a loop, while the walls inside have been retrofitted to match the watch's perforated sport bands. It will be open to the public from Saturday, Oct. 29 through Saturday, Nov. 5 from 1 p.m. to 5 p.m. It will be closed on Halloween. Visitors will also be able to buy and or trial the Nike+ Apple Watch at the space, located on 45 Grand St.
