words // Brennan Hiro Williams
Brooklyn-based Mishka presents a video lookbook for its new Spring 2012 range.
Mishka is, at times, a polarizing label, described as a "hipster" brand with loud, low-brow designs. Even if the aesthetic is not your cup of tea, one cannot deny the company's continued relationship with New York's independent music scene, collaborating over the years with artists ranging from Major Lazer to Das Racist. It looks like that trend will continue in 2012, as Mishka enlists several up-and-coming names for the video, including Action Bronson, Children of the Night, Danny Brown and the aforementioned Das Racist.
Take a look at Mishka's new season in the video below (music possibly NSFW):