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by Brendan Dunne
Have you ever cracked open a fresh box of sneakers and inhaled the smell, wishing shortly thereafter that you could bottle that magical scent and take it with you throughout your day? If so, you're in luck.
For anyone who's ever wanted to walk around actually smelling like a pair of sneakers there's the new Factory Fresh scent from the folks at Xyrena, which promises "a faithful reproduction of the scent favored by many shoe connoisseurs." The fragrance includes tantalizing notes like rubber sole, glue and leather.
Yes, this is a real thing.
There's long been a cottage industry of items complementing footwear meant to signify one's "sneakerhead" status – matching shirts, socks and the like – but this one might trump all those as the most ridiculous yet.
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