adidas Introduces Dazzling 'Xeno' Technology

adidas unveils its All-Star plans with this incredible pack.

by Brendan Dunne

adidas' new Xeno technology will make its debut during the 2015 NBA All-Star weekend with this flashy set of sneakers.

The adidas ZX Flux, adidas Superstar, and adidas Metro Attitude from the group each feature shimmering uppers that look black in natural light, but are galvanized by flashing lights. This isn't a standard reflective treatment–the flash activation has a whole spectrum of colors to it that shifts as the light does. The new 'Xeno Pack' adidas collection is inspired by the similarly iridescent Xenopeltis snake of Southeast Asia. The adidas ZX Flux 'Xeno' ($120), adidas Superstar 'Xeno' ($110)', and adidas Metro Attitude 'Xeno' ($140)' will release on Feb. 13 at global adidas Originals locations.

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