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words // Brandon Richard
Today, sneaker retailer Foot Locker launches their new "Approved" ad campaign, featuring several of the NBA's biggest superstars. The concept behind the new spots is that these NBA stars go to great lengths to protect the gear they buy from Foot Locker. The tagline is "If it's at Foot Locker, it's Approved."
In this clip titled "The Melos," Carmelo Anthony has a unique way of ensuring that all of his Foot Locker gear is put to good use. Check it out below and stick with Sole Collector for the other spots featuring Chris Bosh, Kevin Love, Russell Westbrook and James Harden. Follow the conversation on Twitter using hash tag #approved.