The 1989-90 NBA season saw Michael Jordan more determined than ever before. Hitting the weights with trainer Tim Grover and turning up the intensity with designer Tinker Hatfield, a ringless MJ needed new muscle and new weapons to take down the Bad Boy Pistons. In the offseason, Grover made Jordan even more of a monster mentally and physically. Back in Beaverton, Oregon, Hatfield added to that aggression with the Air Jordan V.
Technically advanced and absurdly assertive, everything about the Jordan V was flashier and fiercer than its predecessors. Shark-tooth styling on the midsole referenced fighter planes used in World War II while a reflective 3M tongue ensured all of Jordan’s airborne assaults landed on camera.
The Jordan V spoke to his hunger in 1990 and consumers have craved the Hatfield design ever since. Endorsed in unofficial fashion by everyone from Will Smith to Kid Cudi, the shoe has been a staple in style with collaboration coming from the likes of Supreme and Virgil Abloh.