In the wake of the rapidly-growing COVID-19 outbreak, Complex and Yellowbrick have created a special version of the Sneaker Essentials program optimized for parents and teachers.
Developed by Complex and the Fashion Institute of Technology (FIT) in 2018, the sneaker-based curriculum was intended to help professionals learn how to transition their personal passions into career options but has since been adopted by Yellowbrick to help engage students in their academics and career discovery. The online program offers a unique project-based approach to give users an understanding of what goes into product design, distribution, marketing, and social media through the lens of the sneaker industry. It's worth noting that the free version is optimized for both parents and teachers in the middle and high school level and the full version is much more robust learning experience.
"Sneakers is now so woven into the fabric of popular culture, and Complex's DNA as the authority in this space, that it's no longer just a fad or a niche but has joined other multi-billion dollar industries like sports, fashion, entertainment, and gaming as areas of professional interests for young people today," said Joe La Puma, host of Complex's hit series Sneaker Shopping and SVP of Content Strategy.
"Since our beginning, we've been committed to giving a platform to and championing the next," added Justin Killion, GM & EVP, Content & Operations. "This mission extends into how we empower emerging talent and students of all ages to realize their goals of breaking into areas of popular culture, including as sneakers and streetwear."
Click here to learn more about the Sneaker Essentials program and how you can access the modified version created for teachers and parents.