Fresh from the PUMA Rider's big Stateside launch at the beginning of November at ComplexCon, the brand challenged a host of the UK's biggest names to battle it out on one of the best go-karting circuits in the country to celebrate the launch of the hyped new Rider 'Ride On' pack.
With Poet, Harry Pinero and Spuddz on hosting duties, attendees were clad helmet-to-toe in cold PUMA Rider race attire before taking to the TeamSport go-karting track in London Docklands to launch the new 'Ride On' pack in super-fast settings. For the night's best drivers, prizes on offer included a year's worth of PUMA apparel and a brand new games console. The overall winner got something even more special – two tickets to next year's ComplexCon alongside flights and accomodation.
Providing a soundtrack of vibey driving anthems on the night were a raft of DJs including Jordds Chennessey, Star.One, Donnie Sunshine and DJ Abstract, while Wingstop served up saucy wings and Havana Club provided drinks to refuel guests for a long night of celebrating.
The PUMA Rider 'Ride On' pack is available at size? from December 6th.