Longtime Adidas exec Jon Wexler reportedly has a new position with the brand: General Manager of Yeezy.

While some readers may know Wexler solely from his Instagram-famous #wexflex sneaker posts or have heard some surface level talk about his relationship with Kanye West, the near-20-year sneaker vet's résumé goes much deeper than that.

Get familiar with the new head of Yeezy below.