J2K takes us inside his world in a brilliant new documentary that follows the rapper-turned-entrepreneur on his recent journey out to ComplexCon with PUMA.
The Crep Protect co-founder flew out to California and took in the brand's FUTRO LAND space at ComplexCon – where the new PUMA Rider was launched – which saw guests play carnival-inspired games, create one-of-one items in the Chinatown Market customisation experience and cop exclusive ComplexCon drops.
In addition to showcasing PUMA's activity at ComplexCon, 'Within the Dopeness 2' – shot by CS Visuals – sees J2K open up on the throught process behind his new venutre 'atHOME'. After launching the wildly successful Crep Protect, atHOME is J2K's new digital agency and lifestyle brand. Alongside partnering with brands on creative campaigns, atHOME has also dropped a string of products including socks, sliders and – most recently – a fire hot sauce.
J2K continues to shape culture and 'Within the Dopeness 2' offers a new look inside the mind of one of the culture's sickest visionaries.
The PUMA Rider 'Ride On' pack is available to shop at size? from December 6th.