Arriving just in time for the holiday season, Foot Locker Europe has partnered with three leading talents from across the continent to launch their new ‘Spirit Of’ campaign. Linking with Not3s, Priestess and Red Star FC, the new campaign sees this gifted group support communities across Europe to give something back – capturing the true spirit of the holidays.
Representing London and fresh off the release of his “Cash Train” collab, Not3s channeled the Spirit of Unity in order to create a mini studio for local kids in his hometown. Taking a day off from crafting infectious hooks, Not3s wanted to highlight the importance of youth clubs during his time growing up in East-London. He spent a day mentoring aspiring young musicians on beat making and lyricism.
Italian urban music artist Priestess focused on the Spirit of Gratitude to create a sample pack for emerging artists in the Italian rap and trap scene. Having relied heavily on sampling tracks and other internet artists during her time breaking into the industry, she wanted to facilitate the next generation of aspiring artists by remixing one of her tracks for them to sample.
Parisian football club Red Star FC chose to embody the Spirit of Hope. Led by volunteers, the club’s ‘Red Star Lab’ initiative took the young players on a venture into photography to develop skills outside of football. Legendary street photographer Monsieur Bonheur was enlisted, and a forthcoming exhibition will be held at Red Star FC to showcase the youngsters' work.
The campaign also highlights Foot Locker’s exclusive offering for the Holiday season, including exclusive colourways of the adidas Ozweego, Nike Air Max 270 React, Nike TN 1 and the PUMA RS-X3.
To round off the campaign, Foot Locker has also linked up with a selection of visual artists and illustrators across Europe to highlight local artwork within its stores during the holiday season. They’ve also partnered with illustrators such as Franky Sticks, Tim Easley and Elzeline Kooy to produce prints inspired by holiday values that will be made into a limited edition set of tote bags available to purchase in selected stores.
You’ll be able to shop the Foot Locker Holiday collection online and in-store from December 3rd.