PROMO: Reebok’s Retro Basketball Sneakers Are Making A Comeback

This fall Reebok is reintroducing three legendary basketball sneakers

PROMO: Reebok’s Retro Basketball Sneakers Are Making A Comeback
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PROMO: Reebok’s Retro Basketball Sneakers Are Making A Comeback

In fashion, and in life, everything comes back around...and this season, Reebok's retro-inspired Basketball collection is making a come back in a huge way.

Reebok is back? Truthfully...It never really left. But, when you look back through basketball sneaker history, especially the in-demand kicks that ruled the marketplace in the late '90s and early '00s, Reebok dominated the game with some of the most beloved on-court styles of all time. And, for more than 20 years, Reebok has been the on-court choice for some of the greatest players in the game. Shaquille O'Neal, who has a long history with the brand, signed his first multi-year deal (worth $15 million) back in 1992, while Allen Iverson's signature sneaker line started with the iconic Question in 1996 and ran each year until 2009's Answer 13.

This fall, to remind consumers of the athletic footwear manufacturer's pre-eminent place on the court, Reebok is reintroducing three legendary silhouettes – they take the cultural dialogue that unites basketball and streetstyle, and push it to the creative limit. Here are three solid releases you should consider picking up to flex while you're watching your next basketball game or out for a night on the town. The best part? Each revitalized signature sneaker closely mimics the OG version.

The BB 4600 "1986"

PROMO: Reebok’s Retro Basketball Sneakers Are Making A Comeback

Launching: October 5, 2019

First up: Reebok has dug deep into the archives to bring back its popular BB4600 model, the sneaker responsible for the brand's start on the courts. In the '80s, Reebok was the foremost athletic footwear brand in North America, and when the BB4600 debuted back in 1986, the silhouette cemented the brand as a household name in the basketball category. Of course, it was made for basketball, but the high-top sneaker quickly became the unofficial sneaker of high school students everywhere in the mid-'80s.

Now 30 years later, the BB4600 is back! Well, a slightly modified version is back online and in stores across the country on October 5. The BB4600 "1986" features a modified mid-cut collar height, and will be released in the original colourways. Except for the modified height, the revamped model remains true to the original, with a supple garment leather upper so you can relive your '80s sneakerhead fantasy.

Need a little more BB4600 in your life? On October 5, two new colourways also drop exclusively at Foot Locker. The BB4600 "Foundation" features a modified mid-cut collar height, and will be available in classic white and black.

PROMO: Reebok's Retro Basketball Sneakers Are Making A Comeback
PROMO: Reebok’s Retro Basketball Sneakers Are Making A Comeback

 

The ANSWER V

PROMO: Reebok’s Retro Basketball Sneakers Are Making A Comeback

The Question "Double Cross"

PROMO: Reebok’s Retro Basketball Sneakers Are Making A Comeback

Long Live Reebok Retro Basketball!

PROMO: Reebok’s Retro Basketball Sneakers Are Making A Comeback