Last month, brothers Sam and Ben Kersh opened the doors to their new flagship store in Manchester’s Northern Quarter – fulfilling a lifelong dream for two Liverpool lads who dreamed of setting up their own sneaker store for the last five years.

The dream began back when Sam left to go and study abroad at a University in Los Angeles. Compared to the UK sneaker scene at the time, the culture out there was just different to anything else happening this side of the pond, with stores like Flight Club and Round Two household names in the city and helping to foster a new wave of sneaker enthusiasts.

With Sam picking up rare pieces out in LA and taking them back to Liverpool, Ben started building up his own collection – and the pair soon began selling sneakers online and on Instagram. The collection soon expanded to the point where they couldn't all fit it under one roof – until the new Kersh Kicks store came along. Launching last month, the physical space is a culmination of the pair's passion for sneakers, streetwear and vision to be able to sell deadstock product from brands like Off-White, Supreme and Palace to the North of England from a bricks and mortar spot in Manchester. 

After spending seven months cultivating the space into a 1300 ft store complete with a space to host games of FIFA and a gallery hosting artwork from local 0161 talent, Kersh Kicks are now fully open for business and are providing a much-needed Buy-Sell-Trade store complete with limited-edition product and deadstock grails to the North of England. 

Complex headed up to Manchester to talk to Sam and Ben Kersh about their routes into the sneaker game, grafting to make the dream a reality and why the North of England needed a store like Kersh Kicks. 

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