J2K and PUMA linked up to shut down Notting Hill Carnival this weekend, turning the J2K HOME Float into one of carnival’s biggest and best vibes for 2019. The float was a celebration of everything that PUMA and J2K’s partnership symbolises: pioneering creativity and culture. J2K stepped out in the PUMA RS-X, the latest chapter in a relationship between himself and the brand that will see them partner up again at ComplexCon to launch the new PUMA Rider sneaker.

HOME is J2K’s lifestyle essentials brand and they connected with a host of huge names to takeover the J2K Home Float for carnival’s biggest party including Krept & Konan, Chip, Ramz, Damson Idris, Mikill Pane, Harry Pinero, Yinka and Poet. Every guest was gifted a HOME Carnival Essentials pack, which included J2K’s all-new HOME Hot Sauce.

Over the past decade J2K has been one of the most influential and inspirational voices in youth culture, whether he was rapping in Roll Deep or being the founder and driving force behind start-ups like Crep Protect, Crepes & Cones and – more recently – HOME. Notting Hill Carnival was a time to celebrate everything that him and his friends have been able to achieve.

As the vibes at Notting Hill Carnival wrapped up for another year, we caught up with J2K to chat about linking up with PUMA for this year’s float, the sneakers that shut down carnival, and how he became one of the most exciting entrepreneurs in the UK right now.

Photography by Jay Kammy.