Kanye West is one of the biggest names in entertainment. As such, he is also at the helm of one of the most popular and recognizable footwear lines since Air Jordan was birthed in the '80s, his Yeezy series with Adidas.
Since the inaugural release of the 750 in February 2015, Yeezy has captivated the sneaker market with a multitude of colorways and silhouettes as he aimed to provide Yeezys to everyone who wanted a pair. But the road to this point has been bumpy at times, and realizing that goal has resulted in a lot of Yeezys hitting the market—with each feeling a little easier to get than the last. The insurmountable hype connected to the beginning of the line might be lost to some, but that doesn't mean that Yeezys are fading away anytime soon.
Aside from the footwear, West has had no problem staying in the headlines for other things. Whether it be the anticipation for his new album Yandhi, rise in prominence of his gospel-inspired Sunday Service performances, or extremely polarizing political commentary, West knows how to keep people talking.
In a rare interview, the 42-year old creative talked with Forbes about his design process, what the future holds for the Yeezy brand, and more—in a way only he can. Here are some of our biggest takeaways.