PUMA maintain the pace on their revival of the 90s CELL franchise as they bring back yet another classic with the CELL Alien OG.
90s fever is strong over at PUMA, with heavy hitters from the CELL line of sneakers being slowly revived. As part of the brand strategy for the introduction of the series, collaboration have played an important role in the release of key silhouettes. This has led to striking options across the Venom, Endura, and Viper.
Now it is the turn of the Alien – originally structured for high mileage runs and tooled up with CELL technology in the heel for extra cushioning – which is delivered in a colourway true to its original 1998 release. The silhouette features a breathable mesh upper with overlays offered up in a mix of suede and synthetic leather.
Following this initial release on May 16th, the PUMA CELL Alien will receive a series of modern colourways throughout the year.