PUMA and MTV are combining to drop a sneaker that celebrates the evolution of music culture.
The latest addition to the RS-X range – the PUMA x MTV RS-X Tracks – kick starts a brand new partnership between two game-changing brands that have reinvented sports and music culture time after time.
The RS-X Tracks represents the bold new intersection of pop culture and sports fashion. Inspired by the evolution of music in this digital age, the latest addition to the RS-X range features aggressive, future-retro design elements that aptly play to the reinvention of music culture. Built with a mesh and textile upper and decked with stylish leather overlays, the new RS-X Tracks also features iconic MTV branding.
To launch the shoe, PUMA and MTV shut down VidCon London, the world's biggest celebration of online video and contemporary culture. Check out the photos below to see what went down.
The PUMA x MTV RS-X Tracks drops on March 14th at JD Sports and ASOS.