Known for its legacy of quality shoe care, KIWI® is officially bringing its expertise to the sneaker world. This year, the brand introduced a line of sneaker care products because KIWI® believes a fresh pair of kicks should stay that way. And what better place to show off their new premium offerings than at ComplexCon?

Setting up shop on November 3 and 4 in Long Beach, California, the KIWI® booth will be curated by street artist and designer Julian Gaines, a.k.a. JUWOP (a.k.a. Ju Working on Projects), to look and feel like his personal workspace. If you’re not familiar with his hustle, the 27-year-old Chicago native customizes kicks in his own DIY way: with a paintbrush. Sneakers prove to be the ideal canvas for JUWOP, as his use of vibrant colors and daring doodles make for a unique piece of wearable art. In addition to displaying his collection at the booth, JUWOP—the man himself—will roll through to survey the action and entertain ComplexCon goers.

Rounding out the activation experience will be an on-site photo booth where guests can snap photos of their dope kicks and project them onto a booth wall, making for an epic collage. And of course, KIWI® products, such as the Sneaker Care Kit and No Tie Laces, will be available for purchase. With the level of foot traffic at ComplexCon, those items may be a necessity for all in attendance.