Jordan Brand took over one of London's biggest sneaker spots to celebrate re-release of a legendary sneaker: the Air Jordan XI 'Concord'.
The Concord is regularly regarded as the greatest sneaker of all-time, thanks to its game-changing look that shook up the NBA forever and cemented Michael Jordan's return to basketball after a temporary retirement. The 'Concord' model – a black and white colourway – was reissued in 2000 and 2011 after its 1995 debut, and it makes its long-awaited return for the 2018 holiday season.
The shoe made an infamous debut in 1995. It was predominantly white while everyone else wore black, and the patent leather accent was unseen on a basketball shoe. It prompted a fine from the NBA, while Jordan continued to tear things up in the 'Concord' out on the court.
To celebrate the shoe's return, Jordan Brand brought 'The Grail Tour' to Sneakersnstuff in London where sneakerheads got to take a look back at the Air Jordan XI's impressive legacy with an exhibition that included a game-worn pair of XIs, and get their hands on the latest drop.
Take a look at what happened when 'The Grail Tour' landed in London.