Back in December 2017, Nike CEO Mark Parker announced Giannis Antetokounmpo would be one of the next players blessed with a signature shoe. The 23-year-old proved himself worthy by dominating opponents all season and leading the Milwaukee Bucks to the playoffs. The timing is perfect for a new model inspired by the man affectionately known as the “Greek Freak.”
No official information has been released, yet we can surmise what to expect from the Greek Freak 1. Antetokounmpo has spent the majority of his career sporting Kobe models, including the Kobe AD Mid most recently. So it makes sense that early leaked images show his shoe as a lower-cut model bearing his GA logo and a reversed Swoosh. If Nike stays true to its recent introduction of signature lines, the Greek Freak 1 could enter at a lower retail price, positioning them in a similar starting point once held by early models for fellow Nike stars Kevin Durant, Kyrie Irving, and most recently, Paul George.
Antetokounmpo's shoes should be popular considering how his jersey is already one of the top sellers. With its knack for powerful marketing and storytelling, watching Nike attempt to transform the emerging star into an icon will be engaging to watch. With the East wide open, Antetokounmpo's team could be competing deep into the Playoffs sooner than anyone could have anticipated. The fact he will be doing it while wearing his own shoe is the stuff hoop dreams are made of.