PUMA recently took to Hypefest to officially launch the PUMA CELL franchise. 

The event saw the launch of exclusive colourways of the PUMA CELL Endura and Venom, both designed in collaboration with Mita Japan founder and creative director Shigeyuki Kunii. 

Both silhouettes were offered in Asphalt Grey with hits of Fluo Green, with the CELL Endura featuring breathable mesh and suede with PU overlays, with the Venom featuring a suede and leather mix. 

Alongside the exclusive release, PUMA revealed their future CELL collaboration lineup for 2019 which included partnerships with BLENDS, Rhuigi, Scuderia Ferrari and Mita Japan.

All Images via PUMA