PUMA celebrates the visible running technology boom of the 90s with their reissue of the archival PUMA CELL Endura. 

1998 saw PUMA introduce the first iteration of their CELL Technology, and twenty years later the brand is welcoming back the tech's pinnacle model with the CELL Endura. 

Distinctive eyelets against a chunky silhouette are brought to life in a palette of white and green, allowing the CELL Endura to retain its OG aesthetic and feel. Fitting the modern context, the original's hand-stitched construction has been reinvented with digital stitching, alongside breathable mesh, suede, and leather overlays. 

The CELL Endura drops on October 4th via PUMA and leading sneaker stores. 

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All Images via PUMA

 

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