In this week's episode of Talking ShopP.J. Tucker praises the Ball Family for turning Big Baller Brand into a marketing success.

"You gotta respect it," he says. "For them to get that much attention off shoes, however much they cost, people are buying them obviously, and they're pushing their brand." 

Tucker also talks about his Kicks for Kids charity event and gives teammate and friend Chris Paul a shout-out for his crazy collection of player exclusives. Check out the full video above, and if you missed Tucker's episode of Sneaker Shopping with Joe La Puma, catch it here.