Nike has announced the panel for London: ON AIR, headed up by Skepta.
The panel line-up includes Skepta, Nate Jobe, Courtney Daily, and Alexandra Hackett. Each personality was chosen for their expertise surrounding Air Max, with Skepta releasing his own Air Max 97 SK last year. Nate worked alongside Skepta on the Sk Air project, as well as spearheading key Nike collaborations including Virgil Abloh’s highly successful ‘The Ten’. Courtney Daily is the Nike VP Creative Director of Colour and Design. The influential streetwear designer Alexandra Hackett, also known as MiniSwoosh, took part in last years ‘Vote Forward’ project, designing her very own Air Max in a similar process.
Once the three designs have been chosen, they will be sent to global vote via the Nike: ON AIR voting hub. The winning Air Max will go into production, giving the winning designer the opportunity to travel to Nike’s Oregon campus to meet the product team.