Conceptualized as a "work in progress," adidas' booth at ComplexCon enveloped fans in a blue-collar environment, featuring hand-to-hand product drops in collaboration with Pusha T, Pharrell, and N.E.R.D.
The activation marked the first time adidas Originals has collaborated with the Tokyo-based Have a Good Time. With never before seen sneakers and appearances from Pusha T and the man of the hour himself Pharrell Williams – who unveiled a crate of his latest "Human Race" NMDs – let's just say the crowd was thirsty.
Y-3 and N.E.R.D apparel was also on display, as well as a special pair of Expo-themed EQTs and NMDs only available at ComplexCon. Check out the above video to see fans make their way through an immersive installation inspired by archived N.E.R.D music videos as they rush to cop every limited edition release.