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Adidas has been riding a literal wave to become the second biggest sneaker brand in America, and the oceans are playing a part in it all. For the past few years, Adidas has teamed up with Parley, a company that's tapping creatives to help solve the issues facing the oceans, to make sneakers that utilize ocean waste to make sneakers that put the plastic in the water to good use.
This has resulted in several footwear collections that have caught the attention of both the environmentally conscious and sneakerheads. This time around Adidas is putting the material made from the ocean waste into two colorways of the Adidas EQT Support ADV. To find out more about the collection, High Snobiety linked with Parley founder Cyril Gutsch and Adidas Originals Senior Design Director Erman Aykurt to talk about the partnership.
"We have to get the material off the beaches," says Gutsch. "Then we pre-sort it, we clean it, we pack it, we put it in containers, we send it to a facility that strips it down. We make yarn from it. It gets turned into fabric and make product out of it."
Then Adidas works their magic on the shoes. "Since modern production techniques have allowed us to make sneakers out of sock material, therefore using a yarn was the next big thing," says Aykurt. "It was a touchpoint between us and how the collaboration started."
To learn more about the collaboration, watch the video above.