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"The people who wear Dr. Martens are DIFFERENT."

In celebrating of individuality and diversity, Dr. Martens launch the 'Worn Different' campaign. The campaign follows the unique and individual style of those that wear Doc's, with a focus on wearers connected rebellious spirit.

The diverse history of Dr. Martens - from humble work boot to subcultural icon and coveted fashion item - serves as the common thread that holds together every shoe and boot. Comfort, durability and distinctive style are sewn into the core of the AW17 collection, shown through a series of campaign images that features 27 individuals chosen for their unique personalities.

Each character featured wears Dr.Marten's styles that suit their personal style and lifestyles... "We’re encouraging individuality and self-expression through Dr. Martens footwear."

For more info and to keep up to date with the staple boots brand head to Dr. Martens.

All Images via Dr. Martens