Nike delivers the HyoerAdapt 1.0 to European audiences, offering the first performance vehicle for the brands technological breakthrough: adaptive lacing.
By challenging the traditional understanding of fit within footwear, Nike has provided a shoe that is tailored to the individual through the provision of easy micro-adjustments. A sensor in the shoe engages the lacing system, tightening the shoe to the dimensions of your foot, with tightening and loosening providing at the touch of a button.
"Innovation at Nike is not about dreaming of tomorrow. It's about accelerating toward it," says Tinker Hatfield. "We're able to anticipate the needs of athletes because we know them better than anybody. Sometimes, we deliver a reality before others have even begun to imagine it."
The Nike HyperAdapt 1.0 in Black/White and new colourway, Black/White-Red Lagoon, will release via the Nike Sneakers app across Europe on September 29th. Nike Town London will also receive the shoes on September 29th, with the ability to book appointments to try on the product becoming available from September 25th.