Reebok has added to its roster of celebrity endorsers with the addition of singer Ariana Grande, who the brand announced as its newest ambassador via social media on Wednesday morning. Grande also posted about the deal on her own Instagram account.
Reebok is already trying to capitalize on the signing, instructing its social media followers to click the link in its Instagram bio to purchase the items worn by Grande in the above images.
According to WWD, the deal will run for a year and will take advantage of the singer's huge social media following.
"Like Reebok, I fiercely stand for those who express themselves, celebrate their individuality, and push boundaries," Grande said in a press release quoted at WWD. "I’m an advocate for people accepting themselves for who they are. Reebok’s message of enabling and encouraging self-belief and self-betterment is something I fundamentally live by."
