Milwaukee, Wisconsin, isn’t a city known for its budding fashion a scene but Chris Hui, a young creative from the city, was inspired by the cool kicks he saw around him and opted to take matters into his own hands.

Whilst studying Business at University, Chris became obsessed with hand-crafted design and soon enough what started as a passion project transformed into a thriving business of customising sneakers for the hip-hop greats.

After being approached by adidas during his studies, Chris completed an internship at the company where his passion for designing sneakers continued to develop, and the rest is history.

We caught up with Chris at the EQT Creator Studio in London to find out about his inspirations and creative process.

The EQT Creator Studio is open to drop in daily from 10am-4pm at: Victoria House, Southampton Row, London, WC1B 4DA. For more on EQT, head over to