Today, adidas Originals have revealed their creative pop-up space in the heart of London celebrating 'Essentialism'.
From tonight, the 'EQT Creator Studio' kicks off a six day programme of events, with adidas taking over the basement of Victoria House to host a number of creative sessions over the course of the week.
Take a first-look at the space that will exhibit and bring to life 'Essentialism', focusing in on the history and evolution of EQT. The space launches tonight (Aug. 18) with Jamie xx and special guest Giggs setting things off.
For more info on EQT head over to adidas.co.uk, and make sure to check out the space at: Victoria House, Southampton Row, London, WC1B 4DA.