LaVar Ball and his sons Lonzo, LiAngelo, and LaMelo have the basketball world and sneaker industry giving them their undivided attention, thanks to Lonzo’s bright future in the NBA and LaVar’s constant promotion of Big Baller Brand. LaVar and his three sons met up with Joe La Puma at Flight Club in Los Angeles for the latest episode of Complex’s Sneaker Shopping and talked about the controversy of Big Baller Brand’s $500 sneaker and what happened when he tried to sell Nike on the brand.
Everyone's been curious about Big Baller Brand’s first sneaker, the ZO2, and its outrageous price point, and LaVar revealed that it took Lonzo only three or four hours to design after he took cues from his favorite sneakers. After launching the shoe online, critics slammed Big Baller Brand, but LaVar says he doesn't care and that people shouldn't try to buy his sneakers if they can't afford them. Later in the episode, LaVar says that his proposed billion-dollar deal with Nike didn't go through, because the company didn't want to give them co-branding on a sneaker. Comparing his brand's shoes to Kanye West, LaVar says that 'Ye hasn't done anything as impressive as Lonzo to deserve his own sneaker. In the end, they spend over $2,000 on Jordans and Foamposites.