Tokyo is seen as the most modern city in the world. The city, and the rest of Japan, has earned a reputation for their forward thinking technological innovations and contemporary outlook. This modernity, though, has to coexist with Japan's history and traditions. That ancient Japanese culture is still an important part of Tokyo. The past is an important part of the future.
It's this blend of past and present and of modernity rooted in history that's the inspiration for adidas' NMD_R2, the latest update to the NMD model, which launched at Foot Locker Europe yesterday. The collection takes its cue from a look back at our collective memory of sports, before mixing it with cutting-edge technology and the type of innovation that Tokyo has become known for. The result is a fusion between technical runner and classic sneaker.
Since the NMD first hit our feet in 2016, it’s become one of the most talked about sneakers in the world. The mix of comfort and style, and of innovations like primeknit and boost with references to adidas’ legacy like the colour blocked midsole panels, has led to queues around the block for every new drop. It’s this blend of elements and influences that adidas have elevated for their Spring/Summer 17 NMD collection.
This season’s evolution of the NMD emphasises the functionality of the silhouette, with reflective features and unrivalled comfort, without compromising on the reputation that the sneaker has earned as a wardrobe staple. The new collection also has important, but subtle, updates to the OG NMD, including clean Boost tooling and EVA plug elements. All together, this mix of future facing technology and original NMD features shows the next stage of the NMD.
The NMD_R2 drops in two versatile colourways, core black and solid grey or night cargo and white, on 6th April exclusively at Foot Locker. Along with those two colourways, adidas launched even more colourways of the NMD_R2, for both men and women, yesterday. Take a look at the collection below, and you can cop them exclusively at Foot Locker now.