Nike’s entirely new Tuned Air technology debuted the following year with the launch of the Air Max Plus. This cushioning system combined Nike Air with a system of individual Tuned pods that offered runners high-performance impact protection.

Nike Air Max - 1998 advertisementNike designer Sean McDowell was charged with designing the shoe, and he opted for a completely new (dare we say bold) direction. The plastic toe cap up front, the external skeleton that encased the brightly coloured spray-faded upper, the flat tube lacing, and wedged shape were all inspired by McDowell’s recent vacation. Think of the in-your-face sneaker as an ode to Florida’s impressive sunset and the Palm Trees silhouetted against the sky.